Case Study: Northern Trust Corp. Social Media Strategy
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Introduction
Northern Trust Corp. is a global financial services company that provides investment management, asset and fund administration, fiduciary and banking solutions for institutions, corporations, and individuals. With its headquarters in Chicago, Illinois, Northern Trust operates in over 20 countries, including the United States, Canada, Europe, Asia-Pacific, and the Middle East.
Before: The Challenges of Social Media Marketing
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After: Northern Trust Corp.'s Successful Social Media Strategy
Northern Trust Corp. has been actively utilizing social media platforms to connect with its audience. Through its presence on platforms like Twitter, LinkedIn, and YouTube, the company shares valuable insights, industry news, and thought leadership content to engage with its clients and the broader financial community. It regularly posts updates about its latest products and services, showcasing its expertise and commitment to providing innovative solutions. Northern Trust's social media channels also serve as a platform to celebrate its employees and their achievements, highlighting the company's inclusive and supportive culture.
Conclusion
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Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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