Case Study: National City Corp. Social Media Strategy
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Introduction
National City Corp. is a multinational financial services company headquartered in Cleveland, Ohio. With a presence in the United States and Canada, National City Corp. primarily caters to individual consumers, small businesses, and corporate clients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, National City Corp. has implemented several effective strategies. Firstly, they consistently engage with their audience by providing informative and relevant content. By sharing articles, infographics, and videos on topics such as financial planning and investment advice, they position themselves as a knowledgeable and trustworthy resource for their clients.
After: National City Corp.'s Successful Social Media Strategy
Furthermore, National City Corp. actively encourages user-generated content by running interactive campaigns and contests. This not only fosters a sense of community among their followers but also helps in increasing brand visibility and engagement. They also make sure to respond promptly to customer queries and feedback, showing that they value their clients and are committed to providing excellent customer service.
Conclusion
While National City Corp. demonstrates strengths in their social media marketing, there are areas where improvement can be made. Firstly, they could enhance their use of visual content, such as high-quality images and compelling graphics, to make their posts more eye-catching and shareable. Visuals have proven to be effective in capturing attention and increasing engagement on social media platforms.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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