Case Study: Marshall & Ilsley Corp. Social Media Strategy
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Introduction
Marshall & Ilsley Corp. (M&I Corp.) is a prominent financial services company headquartered in the United States. With a strong presence in various states across the country, M&I Corp. primarily caters to individual and business clients, offering a range of banking and wealth management solutions.
Before: The Challenges of Social Media Marketing
M&I Corp.'s social media marketing strategy has proven to be effective in engaging its audience and promoting its services. Here are some of the positive aspects of their approach:
After: Marshall & Ilsley Corp.'s Successful Social Media Strategy
Firstly, M&I Corp. maintains an active presence on various social media platforms such as Facebook, Twitter, and LinkedIn. They regularly post relevant content related to financial news, tips, and trends. By sharing valuable information, they position themselves as a trusted source of financial knowledge for their clients.
Conclusion
Secondly, M&I Corp. focuses on building a community through their social media channels. They actively respond to customer inquiries, concerns, and feedback. By promptly addressing queries and providing personalized assistance, they develop stronger relationships with their audience, instilling trust and loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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