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Case Study: Just Eat Social Media Strategy

Eager to learn how Just Eat is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Just Eat

Continue reading to find out!



Just Eat is a leading online food ordering and delivery platform that operates in multiple countries around the world. With headquarters in Amsterdam, the Netherlands, the company serves a wide range of clients including both individual customers and restaurant partners.

Before: The Challenges of Social Media Marketing

On social media, Just Eat excels at creating engaging content that resonates with its audience. The company frequently posts mouth-watering food images and videos, captivating its followers and triggering a desire to order food through their platform. They also leverage user-generated content, encouraging customers to share their experiences and reviews, further building trust and credibility.


After: Just Eat's Successful Social Media Strategy

In addition, Just Eat has a strong presence on various social media platforms, including Facebook, Instagram, Twitter, and YouTube. By utilizing these platforms effectively, they are able to reach a larger audience and maintain an active online community. The company also makes use of social media influencers and partnerships to increase brand visibility and drive customer engagement.


While Just Eat has a robust social media strategy, there are areas where improvements could be made. Firstly, the company could enhance its responsiveness on social media platforms, ensuring prompt replies to customer queries and concerns. This would demonstrate excellent customer service and strengthen customer satisfaction.

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