Case Study: Intl. Business Machines Social Media Strategy
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IBM leverages social media platforms effectively to engage with its audience and create brand awareness. One of the notable aspects of its social media marketing strategy is the production of high-quality and informative content. IBM regularly shares industry insights, case studies, and thought leadership articles, positioning itself as a trusted advisor in the technology space. This approach helps IBM establish credibility and attracts a diverse set of followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.