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Case Study: Harman Intl. Industries Social Media Strategy

Eager to learn how Harman Intl. Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Harman Intl. Industries.

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Harman Intl. Industries is a leading provider of audio and infotainment solutions, catering to a global client base. Headquartered in Stamford, Connecticut, the company operates in more than 30 countries, including the United States, Germany, India, and China. With a focus on automotive, consumer, and professional markets, Harman Intl. Industries delivers cutting-edge technology and innovation to its clientele.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Harman Intl. Industries has implemented several successful strategies. Firstly, the company leverages various platforms such as Facebook, Twitter, Instagram, and LinkedIn to engage with its target audience. By maintaining an active presence on these channels, Harman Intl. Industries keeps customers informed about its latest products, events, and industry insights.


After: Harman Intl. Industries's Successful Social Media Strategy

Moreover, Harman Intl. Industries demonstrates a strong commitment to customer interaction on social media. The company promptly responds to user inquiries, comments, and feedback, fostering a sense of trust and loyalty among its followers. Furthermore, engaging content, including visually appealing images and videos, helps Harman Intl. Industries capture the attention of its audience.


Despite its successes, Harman Intl. Industries can further enhance its social media marketing strategy. One area for improvement is the utilization of influencer marketing. Collaborating with prominent influencers in the audio and infotainment industry can significantly boost brand visibility and credibility. Additionally, Harman Intl. Industries can explore more interactive features, such as live streaming or hosting webinars, to create a more immersive social media experience for its followers.

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