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Case Study: H.B. Fuller Social Media Strategy

Eager to learn how H.B. Fuller is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for H.B. Fuller.

Continue reading to find out!



H.B. Fuller is a multinational adhesive manufacturing company with its headquarters based in Saint Paul, Minnesota. The company operates in more than 30 countries worldwide, serving various industries such as packaging, construction, and electronics.

Before: The Challenges of Social Media Marketing

On social media, H.B. Fuller has successfully implemented several strategies to engage with its target audience and build a strong online presence. Firstly, the company consistently shares valuable content related to adhesive technologies, industry trends, and innovative solutions. This approach helps establish H.B. Fuller as a thought leader and resource for its clients and industry professionals.


After: H.B. Fuller's Successful Social Media Strategy

Secondly, the company actively interacts with its followers by responding to comments, questions, and inquiries in a timely manner. This level of engagement shows H.B. Fuller's commitment to customer satisfaction and fosters a sense of trust and loyalty among its audience.


Furthermore, H.B. Fuller effectively utilizes various social media platforms, including LinkedIn, Twitter, and YouTube, to showcase its products, projects, and success stories. By sharing visually appealing and informative content, the company successfully captures the attention of potential clients and demonstrates the value it can offer.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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