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Case Study: H&M Social Media Strategy

Eager to learn how H&M is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for H&M.

Continue reading to find out!



H&M is a renowned multinational fashion retailer headquartered in Stockholm, Sweden. With a global presence, it operates in over 74 countries, catering to a diverse clientele that seeks trendy and affordable clothing options.

Before: The Challenges of Social Media Marketing

H&M's social media marketing strategy has been commendable, effectively leveraging various platforms to engage with its audience and promote its products. They utilize social media channels such as Facebook, Instagram, Twitter, and YouTube to connect with millions of followers and generate brand awareness.


After: H&M's Successful Social Media Strategy

On social media, H&M excels at creating visually appealing and impactful content. Their posts often feature high-quality images and videos that showcase their latest fashion collections, inspiring their audience and driving desire for their products. They also collaborate with popular influencers to expand their reach and tap into new segments of the market.


The company actively encourages user-generated content, encouraging customers to share their H&M outfits using specific hashtags. By reposting user content, H&M builds a sense of community and loyalty among its followers, while simultaneously showcasing their products in real-life scenarios.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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