Getting potential customers to pay attention to your products has never been more difficult. Exposed to up to 3,000 brand messages PER DAY, it’s no wonder that people are becoming fed up - turning off their TVs, ignoring billboards and banners, and installing ad-blockers on their devices.
May 25th, 2018 is probably marked in black on every marketer's calendar. It’s the day the GDPR - General Data Protection Regulation becomes active in Europe. Today, ICT and legal are the two main departments working on GDPR compliance, but it is really time for sales and marketing to step up[...]
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on.
If you’re spending thousands of dollars on AdWords and banners (or anything else that might be considered conventional ‘conservative’ marketing) but are doing nothing to boost your social media reach, you’re doing business wrong.
What is the first thing you do when you’re considering booking a hotel?
Do you call the front office with your credit card in hand and make a reservation?
Do you take that blind leap of faith and assume that the place is just what you’re looking for?
Or are you more sensible, taking the time[...]
It won’t be the first time you have heard this but, in recent years, marketing has been evolving at lightning speed.
Many businesses come and go, as we have seen over the past few years (Vine, anyone?). One constant remains firmly at the centre of the marketing approach: authenticity!
Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.
Summer time in the office is a struggle. The sun is shining and our social media feed is full of people jumping in pools. Currently, we're still working hard on expanding our product and when things get too heated we let off some steam by playing foosball. Business as usual, until a wild[...]
Imagine what strategic advertisement can do for your product opinion. Well, Word-of-Mouth (WOM) does it nine times better! It has the power to alter customer decisions before, during and after the buying process. Although 90% of it still happens offline, the online sphere is growing[...]
Celebrity endorsements are still a big part of marketing strategies.
Singer songwriter Kanye West is currently the face of an Adidas campaign, George Clooney has always been the face of Nespresso and Footballer Cristiano Ronaldo promotes a Japanese gadget that improves your smiling muscles.