As important as the war for each and every customer is today, companies are becoming increasingly aware that there’s an equally important battle underway on the market - a battle for great employees. Without them, their war for customers is all but lost. Great, driven employees are essential[...]
NVIDIA, one of the world’s largest graphics cards manufacturers, reached out to us in December of 2016, looking to activate its social media fans on the German market, and build a core group of advocates who would participate in various challenges aimed at promoting the brand. Although their[...]
Although often intertwined in the minds of marketers, the terms ‘brand advocate’ and ‘brand influencer’ have several distinct differences that make both strategies very unique.
Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.
Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.
Companies hitting it big through crowd funding, those are our modern day Cinderella stories. MVMT watches is one of these customer movement fairytales. It began in 2013 when two college dropouts pursued their dream to sell design and high-quality watches at affordable prices. Their initial [...]
Summer time in the office is a struggle. The sun is shining and our social media feed is full of people jumping in pools. Currently, we're still working hard on expanding our product and when things get too heated we let off some steam by playing foosball. Business as usual, until a wild[...]
Has your company ever thought about creating an online space where customers, employees and partners share engaging content? The goal of a sharing community can be interesting for your brand. It enables like-minded people to contribute to your companies word-of-mouth marketing.Initially, you[...]
Snapchat is the odd little brother out of all major social media networks these days. Popular mostly among the younger generation, it reaches a 100 million active daily users.