A customer reference is defined as a ‘positive story that customers can share about your product or service; a story that has the power to create demand, impact sales, or close borderline deals’. References can be written - testimonials are a good example - but, for the purposes of this post,[...]
Customer References In the Age of Advocacy - It’s All About Relationships (and Common Sense)
6 Tactics That Turn Your One-Off Customers Into Loyal Brand Advocates
Getting new customers through the door is both expensive and exhausting in every industry. However, it’s especially difficult if your offer public cloud solutions - SaaS, PaaS, IaaS; although all of those industries are growing at an amazing pace, you’re still dealing with a limited (but[...]
Customer Referral Program - A Cheap, Easy Way To Generate Qualified Leads and Grow Your Bottom Line
Tracking Advocacy Marketing Results & Rewarding Your Brand Advocates
Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.
How to Set Advocacy Marketing Goals & Activate Brand Advocates
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]
3 Steps To Build An Advocate Community
Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.
Start a Customer Movement Like MVMT
Companies hitting it big through crowd funding, those are our modern day Cinderella stories. MVMT watches is one of these customer movement fairytales. It began in 2013 when two college dropouts pursued their dream to sell design and high-quality watches at affordable prices. Their initial [...]