May 25th, 2018 is probably marked in black on every marketer's calendar. It’s the day the GDPR - General Data Protection Regulation becomes active in Europe. Today, ICT and legal are the two main departments working on GDPR compliance, but it is really time for sales and marketing to step up[...]
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on.
Trust sells. No matter the industry you work in, if potential customers don’t trust your brand, they will not buy anything you’re selling
Social media and employee advocates play a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the[...]
Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.
Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.
Companies hitting it big through crowd funding, those are our modern day Cinderella stories. MVMT watches is one of these customer movement fairytales. It began in 2013 when two college dropouts pursued their dream to sell design and high-quality watches at affordable prices. Their initial [...]
Celebrity endorsements are still a big part of marketing strategies.
Singer songwriter Kanye West is currently the face of an Adidas campaign, George Clooney has always been the face of Nespresso and Footballer Cristiano Ronaldo promotes a Japanese gadget that improves your smiling muscles.
Has your company ever thought about creating an online space where customers, employees and partners share engaging content? The goal of a sharing community can be interesting for your brand. It enables like-minded people to contribute to your companies word-of-mouth marketing.Initially, you[...]