How to Identify Your Brand Advocates?

By Koen Stevens on July 17, 2017

Trust sells. No matter the industry you work in, if potential customers don’t trust your brand, they will not buy anything you’re selling

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The Role Of Employee Advocates In A Recruitment Process

By Pieter Moens on March 06, 2017

Social media and employee advocates play a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the[...]

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The ideal life cycle of an exclusive advocacy community

By Koen Stevens on February 21, 2017

Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.

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3 Steps To Build An Advocate Community

By Jorgen Evens on November 08, 2016

Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.

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Start a Customer Movement Like MVMT

By Koen Stevens on July 21, 2016

Companies hitting it big through crowd funding, those are our modern day Cinderella stories. MVMT watches is one of these customer movement fairytales. It began in 2013 when two college dropouts pursued their dream to sell design and high-quality watches at affordable prices. Their initial [...]

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3 Convincing Reasons Why Brand Advocates Outperform Influencers

By Koen Stevens on May 17, 2016

Celebrity endorsements are still a big part of marketing strategies.

Singer songwriter Kanye West is currently the face of an Adidas campaign, George Clooney has always been the face of Nespresso and Footballer Cristiano Ronaldo promotes a Japanese gadget that improves your smiling muscles.

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Why you should choose an advocate community instead of a Facebook group

By Pieter Moens on April 14, 2016

Has your company ever thought about creating an online space where customers, employees and partners share engaging content? The goal of a sharing community can be interesting for your brand. It enables like-minded people to contribute to your companies word-of-mouth marketing.Initially, you[...]

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Discover Word-of-Mouth Power with Advocate Marketing

By Koen Stevens on March 11, 2016

Word-of-mouth marketing is still one of the most sought after but also most underused methods of reaching consumers. It is proven to be the more trustworthy and impactful form yet only a handful ofcompanies are focusing on it. 

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Storytelling: don’t act like Kanye West

By Koen Stevens on February 27, 2016

A little while ago I read an article online about the ‘Kanye West-effect’. You can say that I’m not really a fan of the rapper, because of his enormous ego. In the past, Mr. West has made some remarkable statements. He wants to run for president in 2020 and considers himself the voice of his[...]

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BuboBox and Ambassify become one

By Pieter Moens on January 19, 2016

At BuboBox, we’ve been working hard on improving our platform. 

We’re happy to announce that we’re rolling out a new interface, adding new features and made an integration with Ambassify.

In this short blog, we’ll give you a more in-depth rundown of what you can expect. To address these[...]

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