5 Inspiring Brand Advocacy Campaign Examples You Can Learn From Today

By Damian Keane on October 19, 2020

What’s the most underutilized marketing strategy in the B2B (and, to an extent, the B2C) world? 

Read More

5 Bulletproof Ways to Collect Stellar Customer Reviews (#4 is a Review-Making Machine)

By Damian Keane on September 01, 2020

In an online-first marketplace, positive online reviews are a brand’s bread and butter. As potential customers, we trust them more than anything an organisation puts out, and we check them almost obsessively before all major (and even minor) purchases.

Read More

Customer Advocacy - Your Guide to Uncovering, Nurturing & Leveraging Brand Evangelists

By Damian Keane on August 10, 2020

In today’s world of cluttered brand communications, customer advocacy and word-of-mouth recommendations have a vice-like grip on our subconscious minds and help shape (and sometimes trigger) our purchasing decisions. 

Read More

Promoting your company webinars: The power of your employee networks

By Damian Keane on June 25, 2020

You’ll have definitely noticed a really large increase in the number of webinars being promoted online this year. With so many people being confined to remote working over the past few weeks, it’s been a great time to learn about new ways of working, new platforms/software, or concepts that[...]

Read More

New Facebook Algorithm Will Decimate Your Brand’s Organic Reach - Unless You Have a Devoted Base of True Advocates

By Silke Holsbeek on January 24, 2018

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

Read More

6 Compelling Reasons Why Your Business Needs Employee Advocacy

By Silke Holsbeek on December 13, 2017

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

Read More

Advocacy Marketing - The New Competitive Difference In the SaaS Ecosystem

By Koen Stevens on December 06, 2017

Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]

Read More

Brand Advocates Influencing Customer Journey - How Advocacy Marketing Made An Advocate Out of Me

By Koen Stevens on October 31, 2017

The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]

Read More

Brand Advocates VS. Influencers - Who Wins In the Long Run?

By Silke Holsbeek on October 06, 2017

Although often intertwined in the minds of marketers, the terms ‘brand advocate’ and ‘brand influencer’ have several distinct differences that make both strategies very unique.

Read More

Tracking Advocacy Marketing Results & Rewarding Your Brand Advocates

By Koen Stevens on September 18, 2017

Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.

Read More

Newest features

Popular updates

Subscribe to our blog