What’s the most underutilized marketing strategy in the B2B (and, to an extent, the B2C) world?
In an online-first marketplace, positive online reviews are a brand’s bread and butter. As potential customers, we trust them more than anything an organisation puts out, and we check them almost obsessively before all major (and even minor) purchases.
In today’s world of cluttered brand communications, customer advocacy and word-of-mouth recommendations have a vice-like grip on our subconscious minds and help shape (and sometimes trigger) our purchasing decisions.
You’ll have definitely noticed a really large increase in the number of webinars being promoted online this year. With so many people being confined to remote working over the past few weeks, it’s been a great time to learn about new ways of working, new platforms/software, or concepts that[...]
It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]
In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.
Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]
The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]
Although often intertwined in the minds of marketers, the terms ‘brand advocate’ and ‘brand influencer’ have several distinct differences that make both strategies very unique.
Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.