--- title: How We Took Dealer Advocacy to the Next Level at P&V Group description: P&V started working with Ambassify with the goal of turning its agents into ambassadors. Here's how we are taking dealer advocacy to the next level. image: https://blog.ambassify.com/hubfs/1200x627_Blog_Noemie-01.png --- English - United States [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://blog.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English - United States # How We Took Dealer Advocacy to the Next Level at P&V Group Perfect for a **3 minute** break •  Written on **March 25, 2024** by  [**Noémie Léonard**](https://blog.ambassify.com/blog/author/noémie-léonard) on October 1, 2024 ![Avatar picture of Noémie Léonard](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2Fimage001.jpg/768.webp?resize=crop&cache=31536000) P&V Group started working with Ambassify in 2022 with the goal of turning its agents into ambassadors, improving their social selling and thought leadership, and providing them with relevant and up-to-date content to generate more business. Here's the story of how we are taking dealer advocacy to the next level at P&V. ## Content creation made easy Being present on social media is something we consider very important at [P&V Group](https://www.pv.be/nl/home), and therefore, we make sure our company pages on LinkedIn, Facebook, and Instagram always look complete, aesthetically pleasing, and professional and that they are filled with up-to-date, relevant content at all times. The same goes for our Advisors: social media is a key communication channel to reach their (potential) customers, but they are often strapped for time, and managing their social media accounts is a time-consuming task that doesn’t fall within the core of their business. That’s why P&V stepped in with a unique solution to facilitate the creation of and access to social media content. > By centralising content access in Ambassify, our Advisors **have a one-stop shop where they can find and share the articles, videos, and images that they prefer** with just the click of a button, all of them pre-approved and tailored to them by P&V. ### Justification of the program Introducing an advocacy program was a solution to not only streamline the content creation process but also ensure that all content was in compliance with P&V guidelines, unified, and legally approved. This way, P&V can now guarantee that the right content reaches all of its Advisors at the right time, and that it’s qualitative enough to be published and to enhance their online presence With a unified and approved content strategy, P&V can demonstrate the impact of its advocacy program, showcasing how it contributes to the overall brand strategy because of the data insights returned from the platform (shares, reach, clicks, and conversions).  ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ![P&V community campaign](https://lh7-eu.googleusercontent.com/y58UM4YmmrK2S4-4tBzRhKAX1dHTL9z9woYGep3YrUIZh2JGuZDouGmsuMcg0B2zFYhzuN-kDtsVFXpRkj3fOXOaLWd72tbzL9vw9PoCsC6pGcdXpJC_myINrAiZxysspey3WCLveoc5eqPxmgGGzb8) ## Benefits for P&V Advisors The platform provides Advisors with a library of ready-to-share posts with the ultimate goal of saving them considerable time and resources. At the same time, the natural consequence is that our Advisors’ social media accounts are always updated with fresh content, ensuring they can service their followers much better. The time that the Advisors save also allows Advisors to create their own engaging and personalised content: P&V encourages Advisors to take charge of creating fun posts and warnings in case of weather forecasts or local news which necessitate preventative measures, allowing them to infuse their personality into their social media presence. ## Content variation and autonomy The combination of easily sharing approved content provided by P&V and creating personalised local content allows the Advisors to share a wide variation of content on their social media pages.  On top of that, with the Google Business Profile integration, Advisors can also enhance their visibility on Google, further boosting their online presence. ![P&V community campaign](https://lh7-eu.googleusercontent.com/yJXU9n3x-G3R3gwzWiMg-GLJBYq3e7wsqrqkcxmR1QtWSA_Vjy_OZ5plb7YOtFLWlFMQFa1xHHgMGLhWM6dfC7GJWBxwV5smimN5EEg_Z143v6TGKXivIMnR340bkaOyNjOH0bNw_uxKt0-KfbO4Mus) ## Driving adoption By positioning the Ambassify platform as an exclusive community, P&V instills a sense of pride and responsibility among Advisors, as they are encouraged to play an active role in the P&V community.  This approach encourages Advisors to see the platform not just as a tool but as a vital part of their professional journey. Ultimately, it strengthens the relationship between P&V and its network of Advisors. P&V's innovative approach to [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) through the Ambassify platform has elevated our brand's social media presence and empowered Advisors to be more visible and engaged online. The combination of approved content, a dedicated Community Manager, and a sense of exclusivity has created a winning formula for P&V. ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ## Related Blog Posts Not done reading yet? No problem, here are other things you might be interested in. - ![P&V Group customer interview](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBlog_PV_Group-03.png/768.webp?resize=auto&cache=31536000) ### Customer interview: P&V Group for Ambassify [Read more](https://blog.ambassify.com/blog/customer-interview-pv-group) - ![download Ambassify 2023 Content Calendar](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2F1200x627_Ad_Content_Calendar_2023-03.png/768.webp?resize=auto&cache=31536000) ### Download our 2023 Content Calendar! [Read more](https://blog.ambassify.com/blog/2023-content-calendar-download) - ![how Ambassify helps you train your employees to become ambassadors](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBlog_How_Ambassify_Helps_You_Train_Your_Employees_To_Become_Ambassadors-01.png/768.webp?resize=auto&cache=31536000) ### How Ambassify Helps You Train Your Employees to Become Ambassadors [Read more](https://blog.ambassify.com/blog/how-ambassify-helps-you-train-your-employees-to-become-ambassadors) ## Pulse shows you the gap. Ambassify helps you close it. Take the 5-minute Pulse assessment to see where your advocacy program stands today. Then book a demo to see how Ambassify gets you where you want to be. 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