Glitzy, polished advertising campaigns have evolved many a backroom dream into a global necessity. The most astute advertisers, however, also give proper credence to the power that is harnessed through favorable world-of-mouth. […]
User-generated video testimonials have come a long way from the rough and ready Youtube content that initially created public awareness of authentic and self-motivated marketing. Proof of their ubiquity is clear to fans of Community, who will remember that some episodes end with Leonard giving his report on “Eugenios Four-Cheese Frozen Pizza” or “Let’s Potato... […]
Your customer leaves a review saying “This product is bad” with no stars, no further information. Do they mean this product is BAD, in a good way? Or do they mean, this product IS bad. You know, by seeing that they ordered 10 more of the same, that they loved... […]
Video testimonials are fast becoming the most effective way to reach your target audience. If done correctly, a video testimonial can increase customer base and conversion rates threefold. To be successful, however, there are a few considerations to keep in mind throughout the production. […]
Do you know how well your business is doing when it comes to customer experience? […]
A small percentage of your clients is responsible for 100% of online word-of-mouth promotion for your brand. We help you to find them!