Do you sometimes feel like it’s hard to keep up with rapidly-changing technology; that your 10-year-old understands this stuff better than you do? Are you wondering what works, and how you can apply it to your business?

The Oxford Dictionary now provides quarterly updates as new words are added to our modern lingo—bloggable, googling, texting (and sexting)—and these are “old” examples. Here’s one that might be new to you: gamification. (It must be new: Microsoft Word put one of those red squiggly lines under it).

Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging. One example of this is Frequent Flyer Programs, where customers acquire points toward free flights or upgrades through their loyalty to a specific airline.

It’s a way of engaging the customer and creating word-of-mouth buzz: essential components in marketing your business. The idea of customer engagement is to create long-term loyalty through word-of-mouth. And whether all of this is new to you, or you’ve been working on it for awhile, you’ve arrived at the right place.

Our vision is that video testimonials are the next generation of online word-of-mouth. We believe video testimonials will improve conversions and increase both customer engagement and brand awareness.

BuboBox’s plug & play solution can help you to make your fans the perfect brand ambassadors through authentic video testimonials. We’ll also help you to add the increasingly important element of gamification, rewarding your fans by tracking the social buzz they generate for your brand through our built-in leader board/contest system.

Marketing, like technology, is changing day-by-day. In order to maximize your business success, you’ll need to create that social buzz tied to customer engagement, and to stay on top of the latest trends and tools, like gamification.