By staying on top of the latest marketing trends, you’ll be able to engage your customers in fresh and exciting ways. In this article listing the top 10 marketing trends of 2012, one of the first items on the list was the rise of user-generated content.
Already gaining momentum in 2011, this trend will continue to expand in the upcoming year:
“Whether it is a YouTube video showing a customer using a product or customers sharing their experiences within a selective online community, content that comes direct from the potential or existing customer is likely to grow in value. The key test of this trend will be how successfully companies inspire and facilitate user-generated content. However they do it, it looks like the voice of the user will grow significantly in value in 2012.”
A powerful trend in the year to come is the ability for companies to increase and track their influence across the social media channels. Social media continues to grow as a professional marketing tool, and this year businesses will start taking it more seriously than ever before.
The trick is to manage social media in a way that is personal yet professional. One way to achieve this is through “social ambassadors” or “brand advocates” who will promote your product or service via testimonials or word of mouth. Already a key player, brand advocates will continue to influence potential new customers via Facebook and Twitter. People are increasingly relying on their online social circles for product advice and information. Look for ways to incorporate opportunities for customer feedback and response.
Finally, the last trend we’ll mention–and one that is near and dear to our hearts–is the use of video:
“Anticipated to be big for quite some time, it looks likely that video is set to be one of the leading marketing trends in 2012. The growth of video within business marketing fits naturally with the broadening of social media channels and with increasing customer focus on feedback and recommendations. Expect video to take on some surprising approaches in 2012 – with many companies developing fresher and more user-focused forms of viral marketing.”
If you’re overwhelmed at the thought of trying to implement a bunch of new strategies, we’ve got great news. At bubobox we offer a simple solution that ties together all of these trends, and the best part is, you can get started right away.
Put video testimonials to work for your company, and let your satisfied customers become your perfect brand ambassadors. Our video testimonial tool is easy to install and works with all webcams and mobile devices. Contact us to learn more.