Small businesses today have a myriad of choices when it comes to implementing an online marketing campaign.  Traditional methods, such as direct mail, are often being used in conjunction with the more modern ways of reaching out to our customers.  It is more important than ever to make certain you have covered all the bases when it comes to formulating your online strategy, that’s where you start to increase brand awareness!

Let’s explore some ways that you can better engage your current and potential customers:

Utilize All Social Media To Increase Brand Awareness

It would be wise to create a presence on as many platforms as you can effectively manage.  Facebook is essential but if your business depends on visually appealing graphics, you may find a happier home on Pinterest or Instagram.  Add a direct mail glossy brochure to your campaign, featuring a QR code linked to your social media site, and you will be assured of attracting views and increase brand awareness.

Make Your Blog Important

With the popularity of the blog for small business continuing to gain ground, this is an area wherean investment of time and/or money will mean a great return.  Your content needs to be especially useful and always relevant.  At all costs, avoid boring your audience.  If your blog really helps your customers they will share it and so should you. Post your blog to your social media sites and tie the whole campaign together even more effectively.

Dazzle Your Visitors

This is your opportunity to create a new customer so don’t make the mistake of not paying attention. Contests on social media are a great way to increase brand awareness and repeat visitors who will link back to your website.  The art of conversation is where you should concentrate because the goal is to engage your visitors and create a dialogue on all platforms.

Make sure you give your customer’s a reason to come back by intriguing, delighting and dazzling them.  Don’t forget to add the icons of all your social media sites to your blog and the main page of your website.

The search engines are paying attention to the way you engage with your audience so make sure there is something going on, regularly.  The key to a greater brand awareness today is a more dynamic relationship with your online audience.  If you would like to learn more about how you can put this type of strategy to work for your business, contact us.