Little known bands use Internet to build up online fans
The music industry is leading the way in online fan building; little known bands are using the limitless opportunities available on the internet to build loyal followers and promote their music. And why not; the internet makes it possible to play your music around the world more easily than you can locally. It’s really just a three-step process too. Get your music played, get reactions, and reach a critical mass.
How to make self-sustaining adopters continuously growing
In sociodynamics, critical mass means you have acquired enough adopters to not only become self-sustaining but to continue growing. In society this growth can happen through word-of-mouth, and when you factor in social networking you’ve got “word-of-mouth” on steroids. So how do you get to the point where you reach critical mass?
You probably already know how. Here are seven steps, and if you’re not employing some version of them you’re trying to succeed with both hands tied behind your back.
- Create a website. Your online identity may be the only one some fans or customers ever see, and you can control 100% of what they see. Take control!
- Keep your website up-to-date. Today’s visitor should see what you have available today (whether you’re selling widgets, music, or an accounting service), not what you had available last year.
- Socialize online. This means Facebook, Twitter, Flickr, LinkedIn and YouTube for starters. This is you going to where your customers or fans are, and you don’t have to drive or get directions to do it.
- Socialize regularly. If you put that Facebook page together, or finally got that Twitter account, it’s not going to do you much good if you don’t visit and participate regularly. You don’t have to get fancy or profound, just be there.
- Offer some free stuff. Steer people to your website where they can sign up for something for free. Maybe it’s a free widget, your latest album, a free estimate or some advice, but make sure it’s something useful or fun.
- Write a blog. Part of your online identity is as an expert in what you do, and good experts share. Plus a consistently written blog with content in your field will improve your website’s SEO credibility.
- Shoot some video. Remember that YouTube account from step 3? It’s time to include video content about how great your business is, how awesome your music is, or how you helped your customers. Show people what you do, and show people who are happy because of it.
These seven steps are surprisingly easy to accomplish. Unless your business is web design, hire a web designer to create your website. Carve out or schedule time each day for social media, or hire someone to do it for you. Depending on the free stuff you’re offering, you may be able to automate its delivery, and if you don’t have time to write a blog use a blog writing service. You can also contact us if you need help creating testimonial videos, because that’s our area of expertise. Whether you do it yourself or hire help, start your online fan building today.