Conversion Tools as Online Marketing, Getting More and More Useful
There are tons of tips, strategies and conversion tools and methods you can find online, and there is no single right way to do it. But like any other methods in online marketing, there are tested and proven ways.
Blog conversion is the art of making your blog visitors and readers to what you want them to do; follow your call to action, be it spending more time reading the other entries in your blog, subscribing to your email list, purchasing your products, obtaining your services, etc.
Here is a list of tested and proven ways of blog conversion from Derek Halpern, marketing expert and author of SocialTriggers.
Keys for Positioning Opt-in Forms
Putting Your Opt-in Forms in Strategic Places
This is not about building a successful list, rather how and where to display a clear and noticeable sign-in, opt-in forms and call-to-action throughout the blog.
How to Achieve Strategic and Influential Effect
There are four ways to do this:
1. Have a Feature Box
One of the best ways to do this is through a Feature Box, or the box between the header and the content. You can use this conversion tool before your content and at the sidebar in your home page. You don’t want to put it to all of your pages though, as it can be annoying and obnoxious for your readers.
2. Use the Sidebar
Sidebar is another popular option, as it is the most obvious location for a sign-in form, especially on blog posts. This is the way to go if you don’t have the Feature Box.
However, if you’re already using a Feature Box, then it will be better if you don’t add another sign-up form in your page, as it will simply clog the page. You can use the sidebar in crucial pages where there is feature box.
3. Use the Bottom of the Post
Another way to display a good sign-in form is putting it at the bottom of the post. Visitors who read the whole thing and gets impressed with your post will more likely decide to get more of your write ups. Also, you can mix it with a call-to-action for blog conversion, such as “share your thoughts, ask questions and more importantly, sign up to get our email updates.”
4. Use the Footer
Essentially, the same rules apply for the footer, the choice to stay on your site is decided by your victors in seconds, and people will either click the Exit button or give you a couple or more seconds to get them engaged. Those who will read the whole thing or continue to scroll down to your page are more likely interested in who you are, what you do, and looking for a sign-up form.
You can put a mug shot with a short description of yourself and maybe little icons of social media widgets and a noticeable sign-in form.
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